The Palestinian-led Boycott, Divestment and Sanctions (BDS) movement has said earlier this week that sports brand Adidas is no longer a sponsor of the Israel Football Association (IFA).

The big win came after the BDS movement being boycotting Adidas since 2012 and calling upon others to do the same.

This is not the first time Adidas has ended sponsorship of complicit Israeli entities. Following widespread protests, calls for boycott and government condemnations, Adidas stopped sponsoring the so-called “Jerusalem marathon,” whose route includes illegal Israeli settlements and encroaches on occupied Palestinian East Jerusalem.

Please find attached the press release

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BDS ADIDAS NO LONGER SPONSOR OF ISRAEL FOOTBALL TEAMS